Making a documentary about Richie McCaw led me to a tech start-up

Coachmate is a purpose-led tech startup on a mission to help kids stay in sports. Research has shown that kids who remain in sports have better mental and physical outcomes throughout their lives.

Enter Michelle Walshe is no stranger to sports after directing sports legends like Venus Williams, Kevin Durant, and Richie McCaw's feature films.

Michelle is also the co-founder of the successful Augusto, a hybrid creative and production agency.

In 2018, Michelle wanted to create more impact in the community and co-founded CoachMate, a platform dedicated to empowering grassroots sports parents and volunteers with world-class tools to help keep kids in sports.

In this episode, Troy and Michelle discuss her background in documentary making, her career in film directing, and how Michelle was compelled to solve the issue of helping volunteers in grassroots sports with technology.

Follow Michelle on LinkedInFollow Coachmate on LinkedIn

Thank you to our sponsor:Talent Army

The We F*@kin Love Startups podcast comes from the best Recruiters in the Startup ecosystem in Talent Army. Listen to Troy Hammond, our founder, talk to people from the startup ecosystem in New Zealand and beyond, and tell their stories of how they got into the industry.
Hear more of the lives that led them there. Now they are in the industry, they break down what they are doing and how they are doing it.
And a lot of laughs along the way.

• No. of episodes: 81
• Latest episode: 2024-09-04
• Business Entrepreneurship

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