Customer Education Manifesto

What’s the secret to effective customer education? 

On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value. 

Plus, he shares his route into the industry, how videos and images play a role in customer education and how to gauge success. 

Learning points from the episode include: 

0:00 – Introduction 2:06 – Adam’s first steps into customer education 5:22 – Success in customer education 10:09 – Using images and videos 13:19 – What is the Customer Education Manifesto? 21:01 – Customer education to help a business scale 27:43 – Speed over quality? 34:54 – Is it OK to keep things simple? 39:08 – Adam’s Speed Round 44:53 – Final take 45:32 - Outro 

Important links and mentions: 

Connect with Adam on LinkedIn The Customer Education Manifesto ‘Customer Education’ book Listen to the CELab podcast 

Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money.

The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with
your students, or a marketer helping your customers see the impact of your product, our conversations will help see how visuals can impact your work.

Listen in as Matt Pierce, Learning & Video Ambassador, leads you through a variety of conversations with industry guests and experts. You’ll get practical advice and insights to help you to create better and more impactful images and videos.

• No. of episodes: 235
• Latest episode: 2024-12-11
• Education Technology How To

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