How On-Page SEO Impacts Local Rankings & Listing Impact on Organic Rank: SEO Mad Scientist Episode 9

How On-Page SEO Impacts Local Rankings & Listing Impact on Organic Rank: SEO Mad Scientist Episode 9

The SEO Mad Scientist · 2024-06-06
20:58

Highlights From Episode 9 - The SEO Mad Scientist:

Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance.

Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

On-page SEO: https://web20ranker.com/perfect-on-page-seo/

SEO Discussion: Mike Milas

0:00 Introduction

02:25 Initial test site setup

03:37 Local impact of on-page optimization

05:36 Performance after 1st major content update

09:28 Integration of semantic triples to enhance content relevance

11:35 Correlation with brand terms

15:31 Ranking effects of H2 and H3 usage

17:10 Keyword performance over time

The SEO Mad Scientist

Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.

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