Steal This Copywriting Playbook That Makes MILLIONS (with John Doherty) | Ep 39
"Great writing starts from a great brief, which starts from great strategy."
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Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars.
Timestamps
00:00 The Importance of Strategy and Briefs in Great Writing
05:44 Finding the Right Pricing Model for Agencies
06:13 The Key to Entrepreneurial Success
09:07 Managing Performance and the Person
19:23 The Power of Storytelling and Vivid Language in Writing
22:50 Crafting Captivating Headlines
25:17 Effective Call-to-Action Language
33:10 The Importance of a Great Brief and Strategy
34:57 Hiring and Managing Writers
36:45 The Value of Paid Test Projects
38:06 The Misconception of Ready-to-Publish Content
41:36 The Cost of Hiring Writers
43:03 When to Hire a Dedicated Writer
44:22 The Role of a Marketing Manager in a Small SaaS Company
48:37 Budgeting for Marketing
50:03 The Need for a Cash Buffer
53:19 The Significance of Gross Profit in Pricing Decisions
54:42 The Drawbacks of Hourly Pricing
55:12 The Benefits of Project-Based Pricing
57:30 Using Pricing as a Funnel Filter
01:03:07 Considerations for Offering Services in a SaaS Business
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Check out John on:
➤ Twitter: https://x.com/dohertyjf
➤ Website: https://editorninja.com/
➤ Personal Website: https://www.johnfdoherty.com/
➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/
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➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)
The SaaS Academy Podcast
You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
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