Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius

Scott kicks things off with advice on whether being provocative helps or hurts when building your brand. He then unpacks some of the best and worst rebrands in recent memory. Finally, he weighs in on Celsius’ rise in the energy drink wars, and where the brand could go next.



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Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice.
On Mondays and Fridays, Office Hours features Scott answering your questions about business, career, and life.
On Wednesdays, Raging Moderates brings Scott together with political strategist and The Five co-host Jessica Tarlov together to break down the biggest political stories of the week through a centrist lens.
On Thursdays, Conversations features Scott talks with leading thinkers across business, geopolitics, tech, and culture.
On Saturdays, don’t miss No Mercy / No Malice, Scott’s Webby Award-winning newsletter, as read by actor and raconteur George Hahn.
And on the first Sunday of every month, check out First Time Founders, where Ed Elson sits down with entrepreneurs for conversations about what it really takes to build a business from scratch.
To resist is futile…
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• No. of episodes: 877
• Latest episode: 2025-08-01
• Business Careers Entrepreneurship

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