America’s Branding Crisis — with Heather Cox Richardson

America’s Branding Crisis — with Heather Cox Richardson

The Prof G Pod with Scott Galloway · 2025-07-10

Historian Heather Cox Richardson joins Scott to discuss the rise of authoritarianism, the myth of rugged individualism, and what Democrats keep getting wrong. They also unpack the branding genius of the modern GOP, why patriotism got hijacked, and what history teaches us about how to win it back.

Follow Professor Richardson, @heathercoxrichardson.
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The Prof G Pod with Scott Galloway

Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice.
On Mondays and Fridays, Office Hours features Scott answering your questions about business, career, and life.
On Wednesdays, Raging Moderates brings Scott together with political strategist and The Five co-host Jessica Tarlov together to break down the biggest political stories of the week through a centrist lens.
On Thursdays, Conversations features Scott talks with leading thinkers across business, geopolitics, tech, and culture.
On Saturdays, don’t miss No Mercy / No Malice, Scott’s Webby Award-winning newsletter, as read by actor and raconteur George Hahn.
And on the first Sunday of every month, check out First Time Founders, where Ed Elson sits down with entrepreneurs for conversations about what it really takes to build a business from scratch.
To resist is futile…
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