Episode 36: Community Powered Platforms with Amy Choi
Amy Choi is the co-founder of WorkFree, the first freelance platform powered by communities. As a former freelancer and global professional with 15+ years of experience across tech sales, recruitment, and digital marketing, Amy understands firsthand the challenges and opportunities in the freelance ecosystem.
In this episode, Amy shares how her transition to freelancing after becoming a mother led to creating WorkFree, a unique three-sided marketplace connecting freelance communities, talent, and clients. Our conversation explores the innovative approach of putting communities at the center of freelance work, recognizing and formalizing the organic networks that freelancers have always used to find work and support each other.
We discuss the intentional design decisions behind WorkFree's platform, the importance of creating win-win-win scenarios for all participants, and how understanding the freelance experience firsthand leads to more thoughtful, effective solutions for the independent workforce.
Whether you're a freelancer, community leader, or company looking to build stronger relationships with independent talent, Amy's practical wisdom and innovative approach offer valuable insights into the future of freelance work.
Learn more about Amy on her website or LinkedIn
For more content and live events go to www.fruitioninitiatives.com
The Future is Freelance
Bringing together stakeholders from all levels of the freelance ecosystem to surface and solve the problems we all face as independent workers and those who support them. The best solutions come from the ground-up, from people with skin in the game, but often we operate in silos and echo chambers instead of leveraging the power of the collective. The Future is Freelance Podcast honors the expertise that comes from all levels of the freelance ecosystem, from freelancer to platform CEO, from community builder to enterprise leader.
- No. of episodes: 72
- Latest episode: 2025-02-13
- Business Careers Entrepreneurship
Where can you listen?
