Episode 81: Doodles to $2M in Two Years with Elina Panteleyeva
Elina Panteleyeva went from laid-off tech manager to $2M pet brand founder in under two years—no investors, no experience. She built Dood Woof by creating community first, using ChatGPT to solve doodle owners' biggest problem (matting), and documenting her entire journey to build trust before launch. Her "do the unscalable" approach of DMing customers and pre-launch testing helped her hit #1 on Amazon with every product release.
About Elina Panteleyeva: Elina Panteleyeva is the founder of Dood Woof, a premium pet care brand that reached a $2 million run rate in under two years. After being laid off from a tech AI startup in 2023, she pivoted from corporate project manager to entrepreneur, building a community of over 50,000 doodle owners and achieving #1 new release on Amazon with every product launch—all without outside investors. Elina specializes in audience-first product development and has built a reputation for creating all-natural, human-grade grooming solutions specifically designed for doodles. She now helps aspiring entrepreneurs build profitable e-commerce brands through her platform, ElinaTalksBrand.com.
About Dood Woof: Dood Woof is quickly becoming the go-to brand for all Doodle owners. The first product, Doodle Detangler Spray, is made from hypoallergenic, all-natural ingredients and specifically designed to detangle Doodle hair. Follow on Instagram: @doodwoofco
Discover more at doodwoof.com
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