Episode 60: John McDougall, McDougall Interactive
Digital marketing veteran John McDougall explores the evolution of SEO with host Stefanie Beach, tracing the journey from early internet days to today's "search everywhere optimization." McDougall reveals how modern SEO transcends keyword stuffing, emphasizing authentic content and personal branding across platforms. He offers candid insights into navigating the digital landscape, warning against AI-generated content while advocating for a human-centric approach that truly connects with audiences.
About John McDougall: John McDougall is a pioneering digital marketing expert and founder of McDougall Interactive, with over two decades of experience helping major companies like Arrow Electronics, MIT, and Phillips Medical improve their online marketing strategies. A media planner turned digital marketing innovator, John was among the first to implement search engine optimization during the dot-com boom. His expertise has been featured in The New York Times, Forbes, and HubSpot, and he's an award-winning author of digital marketing textbooks, including Web Marketing On All Cylinders and Content Marketing and SEO for Law Firms. With a unique background blending arts and advertising, John has been recognized as an elite Google partner and serves on digital advisory boards for prestigious institutions like Brandeis University.
About McDougall Interactive: It’s not enough to get traffic to your website. It’s not even enough to get leads. You need new, quality customers, and that takes a complete strategy with a marketing partner. True strategy can only be obtained by people who understand all of the tactics and the relationships they have with each other, as well as your specific business/objectives. We’ve been trusted by large and small companies alike since 1995 to do 100% digital marketing, and we take great pride in our ability to customize our strategies and solutions to your unique situation.
Discover more at mcdougallinteractive.com
The Digital Marketeer
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Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.
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