Episode 56: Jeff Greenfield, Provalytics
Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising investments in today's privacy-focused landscape. Don’t miss this enlightening conversation that promises to elevate your marketing game!
About Jeff Greenfield: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff’s journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.
About Provalytics: Provalytics® delivers AI-driven attribution & planning for a privacy-first world. Our award-winning methodology unifies all media, including walled gardens, deduplicates conversions, and eliminates the need for tags, relying solely on aggregated, non-personal data. By blending Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA), Provalytics delivers granular insights and validated, incremental results.
Discover more at provalytics.com
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