Why You Don't Sell To People, People Sell Themselves - Chris Caldwell

Summary:

We welcome another former teacher turned sales trainer on the podcast. I'm always fascinated about why teachers can go from that profession and find absolute success in sales. This one is no different where we welcome Chris Caldwell. A former teacher, golf coach, and retreat leader who has now turned sales trainer and is CEO of Sell As You Are.

We explore the importance of human connection in sales, the transition from teaching to sales training, and the art of enrollment in guiding prospects. Chris offers some interesting thoughts on how to guide people with data thats meaningful to them.

Chris shares insights on bridging psychology with sales techniques, frameworks for effective sales calls, and transformative success stories from his brand of sales training. The conversation emphasizes the need for authenticity, understanding, and personal growth in the sales process. You'll pick up some subtle techniques of how teachers guide their students and how that can help you connect in a more human way in whatever you might be selling.

Key Moments:

00:00 Introduction to Human-Centric Sales

02:21 From Teaching to Sales Training

06:16 Selling Through Human Connection

12:55 The Art of Enrollment in Sales

20:12 Bridging Psychology and Sales Techniques

24:52 Frameworks for Effective Sales Calls

35:17 Transformative Success Stories in Sales Training

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I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

[email protected]
@asmith202
https://www.linkedin.com/in/alexcsmith/

• No. of episodes: 145
• Latest episode: 2025-07-23
• Business Careers Management

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