Brand advise for any SME/Founder/Entrepreneur with an ambition to grow – Guest Nicola O’Rourke, Co-Founder of the Founder Advisory

Today we sat with Nicola O’Rourke and had a good chat about Brand/business and marketing. This is a fantastic chat packed full of business value.
Nicola O’Rourke has had a successful career in FMCG, initially in innovation, then marketing and sales, before joining general management as a divisional head – in marketing and operational roles. She has launched over 300 products into 5 markets globally and clearly understands what drives value in FMCG businesses. Nicola was most recently Chief Digital Officer at Comvita, leading their global Digital Transformation across 9 markets. Before that, she was General Manager of Lewis Road Creamery, leading the business expansion into the U.S.. She chaired the Food Basket, a group of companies entering China with NZTE.
In this episode, we focus on :

Why it’s important to Double down on your strengths and don’t dwell on your weaknesses.
The value of getting advice to help grow your business/idea
How to create hype for a brand and then maximise the engagement
Why you need to keep innovating and have a point of difference
The Story behind the Lewis Road Creamery hype
How the Founder Advisory could help amplify your business
Why having a point of difference for any business is worth focusing on

This podcast's purpose is to curate authentic, easily digestible, relevant business content that will help you. We talk to business owners, founders, and entrepreneurs and ask them questions that helped their business journey; we extract information from our guests that will help you move forward in your career. Whether you are starting a business or have 20 years experience, this podcast will add value!

• No. of episodes: 87
• Latest episode: 2023-07-24
• Business Entrepreneurship

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