89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence
We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside agencies, in-house teams and across different marketing roles.
Key Takeaways:Reality check: Has AI lived up to the hype - or has it already surpassed it in some areas?Where today’s large language models (like ChatGPT, Gemini and Claude) are genuinely delivering value, and where the hype still outweighs resultsThe shift from AI anxiety to AI empowerment and what that means for marketers’ careersWhat it means to adopt an “AI-first” mindset across different levels of marketing maturityHow voice prompting and tools like Wispr are helping break old habits and unlock better outputWhy your workflow, not the tool, should determine which AI platforms you useA realistic look at AI in recruiting, what employers are really looking for and how to future-proof your roleTips for staying current: trusted newsletters to read and pragmatic influencers to follow
Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book, Smarter Marketer. David has presented at several events, including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and various seminars and in-house sessions.
You can follow David on LinkedIn.
Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
Smarter Marketer
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
Where can you listen?
