the smell doctor who was 'too woke': dr. ally louks

After eight long years of research, Dr. Ally Louks posted to Twitter about completing her Ph. D : "Olfactory Ethics: The Politics of Smell in Modern and Contemporary Prose." The Elon-fueled right-wing internet freaked out. In an exclusive interview, Jamie speaks with Dr. Louks about the experience of reclaiming the narrative around a nasty online backlash to better educate anti-intellectuals on the sense we ignore the most.

 Follow Dr. Ally here: https://x.com/DrAllyLouks

Read Dr. Ally's original thread here: https://x.com/DrAllyLouks/status/1861872149373297078?lang=en

vote for "we the unhoused" for a webby before april 17th!: https://vote.webbyawards.com/PublicVoting#/2025/podcasts/shows/public-service-activism

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Sixteenth Minute (of Fame) is a weekly show from Jamie Loftus that takes a closer look at the internet’s main characters – one part reported, one part interviews, and one part Jamie collapsing her permanently internet-damaged brain. Whether it’s an enduring meme or a dreaded Character of the Day distinction, it’s the kind of notoriety that often results in little money, unwarranted attention, and a confusing blurred line of consent. What do you do when you get more attention and judgement than any one person is built to handle? The Sixteenth Minute of Fame is the place where we figure that out, putting people in the context of the moment they've been frozen inside of.

• No. of episodes: 64
• Latest episode: 2025-05-13
• Society & Culture

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