
Episode 1142: Scaling Smarter: How Cognet Solves the Labor Crisis with John Sansoucie
What happens when a CFO with a knack for numbers and a passion for people builds an offshore HR powerhouse from scratch—and grows it to 500 employees without a single cold call?
In this episode of Sharkpreneur, Seth Greene speaks with John Sansoucie, founder of CogNet, an offshore HR powerhouse that now boasts over 500 employees and a place on the Inc. 5000 list. John reveals how he assists HR firms in scaling quickly by discreetly managing payroll, benefits, taxes, and accounting behind the scenes—often reducing costs by more than half. Find out how he transformed a labor crisis into a competitive advantage and why some of the industry’s leading players now rely on his extended office model.
Key Takeaways:
→ How a turnaround crisis led to a global HR empire.
→ Why one bold leap during COVID changed everything for CogNet.
→ The hidden cost most companies ignore when trying to scale.
→ What it takes to build a 500-person offshore team from scratch.
→ Why the “extended office” mindset is rewriting the rules of outsourcing.
John Sansoucie launched CogNet in 2004 after waking up in India with a bold vision, backed by 27 years of experience in TPA, HRO, and PEO. He has built and managed multiple global service operations and held senior executive roles at top HR outsourcing firms, including CFO at US Personnel and VP at Advantec. John holds a Finance degree from the University of Missouri and an MBA from the University of South Florida.
Connect With John:
CogNet
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SharkPreneur
Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
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