Ep 69. | SZN 2 | Creating a purpose led brand with Jolie Noire

Pushed Into Purpose · 2021-05-24

33:40

Do you want to know what it takes to create a purpose led brand? Sisters Keyondra Lockett and Kimberly Lockett share their experience of transitioning from #1 Billboard Artist and Celebrity Stylist, respectively to now the owners of the clothing brand Jolie Noire. They share how representation was so important to them in fashion that it was the catalyst behind the brand.

The idea behind the brand/statement Jolie Noire, is that black is beautiful. Jolie Noire stands for Pretty Black in French. We are primed to think dark colors (specifically black) are negative and light colors are positive. In an effort to level the playing field, we're working to shape the minds of onlookers and change the meaning, emotions, and values associated with black. Color is something that doesn't come pre labeled, we label it... At Jolie Noire we choose to believe that black, like other colors, is beautiful!

Their leading scripture is:

I praise You because I am fearfully and wonderfully made; Your works are wonderful, I know that full well. -Psalm 139:14

Purpose Tools:

Join the Purpose to Profit sessions:

https://carlageorge1.simplero.com/copy-of-carla-george-purpose-strategist

Jolie Noire Website: www.joliexnoire.com

Jolie Noire Instagram: www.instagram.com/joliexnoireapparel

Connect with me at:

Instagram: www.instagram.com/pushedintopurpose_

Email: [email protected]

Website: www.iamcarlageorge.com

Pushed Into Purpose

Do you struggle with pursuing your purpose? Is your purpose unclear? Are you a goal getter that faces obstacles, roadblocks or gets stuck sometimes? I get it and I’ve been there. Trying to please people or meet expectations (of others or your own) can cause you to become paralyzed on pursuing Your purpose because it not longer becomes about what you have been created to do but what you think others expect of you. So if you’re like me you’ve pursued a career that’s unsatisfying or a relationship that’s incompatible or you’ve lost your faith due to outside influences. It’s time to push past that!

Welcome to the Pushed Into Purpose Podcast, where your host Carla George will inspire you the Goal Getter to push beyond the fears, challenges and doubts that may arise from time to time and into a life God has purposed for you. Tune in every Monday for a new episode (because here Mondays are the new Fridays!)

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