232. Too Many Tools, No Results With Mitchell Kasselman & Rick Moore

Professional Builders Secrets brings you an exclusive episode featuring Rick Moore, Executive Business Coach at APB, and Mitchell Kasselman, CEO and Founder of Ressio Software. Together, they dive deep into why so many builders are drowning in software yet still relying on manual processes, and what the most efficient building companies are doing differently to get real value from their tech investments.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 232 YOU WILL DISCOVER

Why surging software investment isn't always a good thingThe growing gap between builders using software and those still going manualHow underutilization is dragging down profitabilityWhy successful adoption must be led from the top downHow to audit and consolidate your tech stackand much, much more.

ABOUT RICK MOORE

Rick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.

Connect with Rick: linkedin.com/in/rick-moore-4069383a/

ABOUT MITCHELL KASSELMAN

Modernizing the American home-building experience as Co-Founder & CEO of Ressio Software. Former leader at ServiceChannel (acquired by Fortive for $1.2B) and ex-McKinsey consultant. Passionate about technology startups. Die hard Michigan football fan.

Connect with Mitchell: linkedin.com/in/mitchellkasselman/

TIMELINE

7:31 Key data revealed: AI adoption nearly doubled in one year10:24 Tesla vs. used car analogy on software adoption14:10 Why mid-market builders are losing profit to underutilized software17:28 The number one reason software adoption fails30:10 How to build a smart, consolidated tech stack from the ground up39:28 Honest talk on AI estimating: where it's at and where it's headed

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company.

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We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders.

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• No. of episodes: 237
• Latest episode: 2026-05-07
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