133. The Pricing Masterclass With Richard Armstrong

Professional Builders Secrets brings you an exclusive episode with Richard Armstrong from Procalc. In this episode, Richard dives deep into the nuances of construction pricing, sharing insights from his extensive experience in the industry and the innovative solutions Procalc offers.

INSIDE EPISODE 133 YOU WILL DISCOVER

The limitations and risks of traditional pricing methods. How technology can simplify and improve accuracy in construction estimating The importance of a reliable cost validation tool in early client interactions Strategies for managing client expectations and improving communication about costs And much, much more.

Listen to the full episode to find out the impact a discovery process can have for your building company.

ABOUT RICHARD ARMSTRONG

Richard is the founding director at ProCalc, the builder's price guide. ProCalc informs opportunities for architects, designers, builders, developers and their clients. Drawing from real builders' pricing, Richard developed ProCalc into an online tool for professionals that delivers faster and more reliable price guides to support you through early concept design & feasibility.

Connect with Richard: .linkedin.com/in/richard-armstrong000/

TIMELINE

1:27 Introduction to Procalc and its purpose 6:41 How Procalc offers pricing range for early client interactions 16:29 The impact of pricing inaccuracies on builders' businesses and personal lives 24:09 Building trust with clients through initial small projects 32:02 Benefits of Procalc's market reflective pricing accuracy 34:19 How builders can charge for their expertise like professionals in other fields

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company.

Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients.

We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders.

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• No. of episodes: 185
• Latest episode: 2025-05-08
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