Driving Growth Through Thought Leadership - Tiffany Rafii, CEO of UpSpring
PR's Top Pros Talk · 2024-07-10
Tiffany Rafii, CEO of UpSpring, highlights the pivotal role of a thought leadership strategy in driving success and fostering creativity. Tiffany discusses the importance of selecting the right spokesperson to align with the company's business goals. Additionally, shares key strategies for effectively training spokespeople.
PR's Top Pros Talk
A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
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