BAES 65: The Nicotine Wars

The nicotine wars are here, and they're heating up. With the rise in popularity of Zyn, the demand for nicotine pouches is only going up. This week we've got John Coogan, co-founder of Zyn competitor LUCY. John is remarkably well-versed on the history of the nicotine industry and spares no detail in bringing us up to speed on the fascinating business of giving people a sweet little nicotine buzz.

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This episode was shot and edited by Connor Rousseau / @ conrad_roussrad

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Hosted by Ben Cahn and Emil DeRosa -- a licensed Wall Street trader and his skeptical best friend -- The Ben and Emil Show highlights the funnier side of the business, political, and financial world. Ben and Emil dive deep into the hilarious underbelly of our economy. It's an insightful, hilarious, and occasionally chaotic way to learn about finance, business, and politics. Get bonus content on benandemilshow.com.

• No. of episodes: 123
• Latest episode: 2025-07-31
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