How to Monetise Your Podcast: Lessons From 1300 Episodes to Six Figures

How to Monetise Your Podcast: Lessons From 1300 Episodes to Six Figures

Notes From The Executive · 2025-10-12
38:49

Luke Kemeys is an Accountant runs two successful podcasts - Keep the Change (financial literacy) and Next Advisory (business-focused). He's helped 100,000+ Kiwis improve their financial literacy and built a thriving accounting practice.

He has recorded over 1,300 podcast episodes reaching 50,000 Kiwis weekly, attracting clients who pay $10-23K, and generating nearly six figures from speaking opportunities, all through his podcast.

Episode Partner:

⁨@academyex⁩ https://academyex.com/courses/master/master-of-technological-futures

-- He shares specific numbers (what to charge, client values, sponsorship frameworks)

-- Reveals the uncomfortable truths ("most people want brain rot, not value" + "you might need to reject people")

-- Business-owner perspective vs. influencer/creator perspective

-- NZ-specific context that's often missing from US-dominated podcast content

Time Stamps

0:00 - Can You Really Make Money from Podcasting?

0:35 - Why Do Most Podcasters Fail to Monetize?

4:30 - What is the Asset Mindset for Podcasting?

7:35 - How Long Does It Take to Grow a Podcast?

10:04 - How Do You Build a Podcast Community?

14:20 - How to Convert Podcast Listeners to Customers

18:40 - Can Anyone Start a Successful Podcast?

22:30 - How Do You Get Podcast Sponsors?

25:48 - What Tools Help Find Podcast Sponsors?

28:20 - How Much Should I Charge Podcast Sponsors?

30:33 - How to Negotiate with Podcast Sponsors

32:50 - Should I Charge Guests to Be on My Podcast?

34:23 - How to Make Businesses Come to You

36:43 - How Podcasting Creates Speaking Opportunities

Follow Luke

https://www.lukekemeys.com/

Follow me:

linkin.bio/minaamso

Follow Us on YouTube: (for spotify and apple only) https://www.youtube.com/@NotesFromTheExecutivePodcast

Listen on:

Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

Notes From The Executive

Notes From The Executive is NZ's no-BS business & entrepreneurship podcast for Auckland owners running established companies - $1M-$10M revenue, 5-50 staff - who want to grow faster, protect their margin, and build something worth selling. Hosted by Mina Amso (Podcaster + Founder), every episode has real NZ founders sharing the numbers, decisions & hard lessons. Topics: cash flow, scaling, hiring, business value & exiting high. Tired of generic advice? This is the show. 🔎 NZ business | Auckland entrepreneur | scale a business NZ | NZ podcast

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