(#23) Case Study: Teeth Whitening Brand (Guest: Kennedy Anderson - The Whitening Co)
Kennedy Anderson, the creative director and entrepreneur, discusses his three current businesses: @thewhiteningco, @Kontentandco, and @kollection.co.nz. He shares his journey from starting as a photographer to building multiple brands and agencies. Kennedy emphasises the importance of knowing your value and focusing on one thing. He also talks about the challenges and lessons learned from scaling a business, navigating partnerships, and taking over full control of a company. In this conversation, Iyia and Kennedy discuss the importance of branding and personal brand in building and growing a business.
Keywords
entrepreneurship, photography, branding, agency, scaling, partnerships, branding, personal brand, business growth, passion vs profit, starting a business, hot seat
Takeaways
Know your value and don't undervalue yourself, but also be willing to do cheap or free work to grow your personal brand. Focus on one thing and do it well, rather than spreading yourself too thin with multiple businesses. Be open to pivoting or letting go of a business if it's not working, and don't be afraid to fail. Choose business partners whose skills complement yours and clearly define roles and responsibilities. Scaling a business can be challenging, and it's important to manage growth and avoid overextending yourself. Negotiating business acquisitions and buyouts can be difficult but necessary for growth and control. Partnerships can be beneficial, but it's crucial to communicate and align goals to avoid conflicts and ensure equal effort. Building a personal brand and leveraging social media can help attract clients and grow a business. Knowing when to delegate tasks and hire experts in areas where you lack skills is essential for business success. Navigating the challenges of entrepreneurship requires resilience, adaptability, and a willingness to learn from failures. Focus on building a strong brand that reflects the essence and values of your business. Your personal brand can have a significant impact on the success of your business. Starting a business without being the face of it is possible, but it requires a strong brand identity. Embrace transparency and share your knowledge and experiences to help others. The key to successful branding is consistency and staying true to your brand's identity.https://www.makeithappen.org.nz/
Kennedy's Business Links:
@Kontentandco on Instagram
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- No. of episodes: 37
- Latest episode: 2024-09-09
- Business
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