Market Research informs your library marketing & more - with Mark Aaron Polger

In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more!

Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly!

Mark is currently on sabbatical from his position as an Outreach Librarian at the College of Staten Island, and is completing his Ph.D. and writing another book at the same time!

Mark Aaron Polger's website: https://markaaronpolger.com/

Find Mark's books on Amazon here: https://amzn.to/3xLYXKS

Find Mark's professional publication, the Marketing Libraries Journal, here: https://journal.marketinglibraries.org/

There is still time to register for the upcoming 2022 Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/

Mark mentions these data sources in the podcast:

ACS - American Community Survey - https://www.census.gov/programs-surveys/acs

Nielsen Data - https://www.nielsen.com/

Have feedback for me? Have topics you'd like me to explore? Have suggestions on how to make my recordings sound better? Please send me questions, comments, constructive criticism, corrections, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).

Until next time!

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Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

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This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

The informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach, and more. Join your host, Katie, as she chats with various experts, library staff, marketing professionals, and other library marketers who share tips, tricks, tools, insight, and more.

• No. of episodes: 15
• Latest episode: 2023-09-20
• Business

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