Ep. 183: Stealing Hormozi’s $100M Playbook for My $100K Soft x Savage Launch: Here’s the Cliffnotes

If you’re a high-level online coach, brand strategist, or feminine founder scaling your business with structure and soul—this episode is your blueprint.

I’m breaking down how I’m building Soft x Savage Society as a $100K launch by modeling Alex Hormozi’s $100M weekend… but in a way that actually works for women like us.

Inside this episode, I share:

- How I’m turning this into a brand-led launch (not a discount drop)

- The exact strategy behind my 6-figure launch plan

- Why I’m prioritizing digital assets, nervous system regulation, and scalable systems

- What feminine founders get wrong when launching—and how I’m doing it differently

- How to build a business that sells before you speak (and lets you rest in between)

This isn’t just a podcast episode.. it’s a real-time case study in brand, embodiment, and launch power.

🖤 JOIN THE MOVEMENT

Soft x Savage Society launches Sept 2.

We don’t launch offers. We build brand universes.

DM me “SOCIETY” on Instagram for early access + behind-the-scenes.

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Download the Magnetic Messaging Mini-Training — $22 for instant shifts in your content powerDownload the 100 Mil Brand Guide. [Message me “100 Mil” on IG for the link]Join Say Less— My program showing you how to tell stories that gets your dream buyers activate and buying for just $111

-Ep. 147: Creating an Online Brand That's In A League Of It's Own in 2025

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Ep. 183: Stealing Hormozi’s $100M Playbook for My $100K Soft x Savage Launch: Here’s the Cliffnotes

SOFT x SAVAGE

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