Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand
What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.
Drinks Insider
The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
- No. of episodes: 55
- Latest episode: 2026-05-06
- Business Entrepreneurship
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