The 1% Rule: A Smarter Way to Grow Your Business This Summer

Called to Both - Balancing Motherhood and Business for Photographers · 2025-06-02

Could doing less be the secret to staying sane this summer? In this episode, I’m sharing how the pressure to do more impacts business owners and how simplicity can lead to less, but better.

[This episode is a re-run. It originally aired on June 17th, 2024.]

In This Episode You'll:

Find the power of simplicity. Explore the value of less is more. Why 1% improvements can lead to 68% growth in a year.

Find it quickly:

1:25 - Pressure to do more

2:55 - Cut out what’s not a main lead generator

5:25 - Track your time

6:39 - Improve by 1%

9:18 - My challenge to you

Mentioned in this Episode:

Episode 111 Less, But Better: joymichelle.co/less-but-better

Hobby to Pro Toolkit: joymichelle.co/hobby-to-pro-toolkit

Dieter Rams: en.wikipedia.org/wiki/Dieter_Rams

Toggl: toggl.com

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Work with Joy as your coach: joymichelle.co/ways-to-work-together

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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Called to Both - Balancing Motherhood and Business for Photographers

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!

On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.

You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.

Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.

You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com

Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

Where can you listen?

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