91: More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket

🎙️ More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket

Think you just need more leads to hit your sales goals? Think again. In this episode of The Build That Business Podcast, we’re tackling a common misconception in the wedding industry: that more leads automatically mean more bookings.

I’m diving into the real issue—your sales process. If you’re losing leads after the consultation or being ghosted after great conversations, it’s time to patch the leaks in your sales bucket. I’ll walk you through:
✅ The difference between sales and marketing—and why you need both.
✅ How to identify weak points in your sales process (high no-show rates, low engagement, or ghosting).
✅ Actionable strategies to tighten your process, close more deals, and turn leads into paying clients.

If you’ve ever wondered why your calendar is booked but your bookings aren’t growing, this episode is for you. Stop wasting time and resources on generating more leads—let’s fix the process and start closing the ones you already have.

🔔 Tune in now and take the first step to plugging those leaks and building a stronger, more profitable business!

👉 Don’t forget to subscribe, leave a review, and tag me on Instagram @MsLindsayJWilliams—I’d love to hear your takeaways! 💬

Ready to build a sales process that works? Let’s do this! 🚀

How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!

• No. of episodes: 112
• Latest episode: 2025-07-15
• Business Entrepreneurship Marketing

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