How Who Is Elijah Did $1,200,000 In Sales In A SINGLE Day With Just $27,000 Ad Spend! w/ Adam Bouris

Adam Bouris the CEO of Who Is Elijah one of Australia's fastest growing e-commerce brands and the hottest new fragrance brand in country!

Adam has taken Who Is Elijah to heights that most can only dream of. From humble beginnings to smashing a record breaking $3.8 million in sales during Black Friday, with 31,000 orders shipped in just 20 days! From the outside looking in it was a wild success but it wasn’t all smooth sailing. From wild marketing experiments to nail biting last minute challenges, Adam shares the highs, the lows, and everything in between.

In this candid chat, Adam pulls back the curtain on the strategies that made his record breaking sale possible. He explains exactly how he and his team meticulously prepared for months and executed their most ambitious Black Friday plan ever which resulted in Who Is Elijah doing $1,200,000 in sales on their very first day of their Black Friday sale from an astonishing figure of only $27,000 in ad spend!

In this episode:

The exact strategies Adam used to scale Who Is Elijah to $3.8M in Black Friday sales including $1.2M in a single day!Breaking down exactly how Who Is Elijah achieved their first million dollar day and what it meant for the business.Overcoming logistical nightmares during high volume sales periods. Adam breaks down how him and his team handled 31,000 orders in just 20 days including a last minute change of plan to save thousands orders.How to build hype pre-sale and why it’s crucial for long-term success. Adam explains the power of anticipation and how it turned into massive returns.How Adam inspires a team with an average age of 21.Adam’s honest take on the emotional toll of being a CEO during high stakes moments.Mistakes that almost cost them millions and how Adam turned them around.The creative campaigns that captured attention and drove record sales. Adam shares the exact content strategies that worked — and the ones that didn’t.The lessons Adam is taking into next year’s sales strategy. Get his blueprint on how he plans to improve and scale even further in 2025.

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This is a podcast is built on conversations with people that have said NO to the ordinary. NO, to following the standard path laid out for them at birth. It was created for those that want to reject the 9-5 and build a life on their own terms.

You can expect raw & unfiltered discussions with guests from various backgrounds, that uncover the realities of success, the nuances of personal growth, and the intricacies of human experience. 

Life, Money & Love is hosted by Dylan Mullan, an Australian entrepreneur who completely transformed his life through business. As the founder of one of Australia's most successful e-commerce startups, Happy Skin Co, Dylan generated over $10 million within the first 12 months of trading and went on revolutionise a billion-dollar industry with his game-changing IPL hair removal handsets. 

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• No. of episodes: 144
• Latest episode: 2025-04-16
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